The simple fact was that we were sick of eyewear with cheap designs printed on them. We've all seen sunglasses with (permanently) printed school logos, sports teams, or slogans. These shades never lasted and were always so cheap and felt painful to wear. That's why we created Shorelys. We wanted the ability to maintain the foundation of a great pair of shades but have the capability to alter designs when necessary. Now, we're able to give you what we have been working so hard on for years - your perfect shades!